Microsoft Unleashes $50 Million Ad Campaign

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REDMOND, Wash. — Microsoft Corp. has launched a $50 million advertising campaign aimed at persuading customers of America Online Inc. to switch to MSN Internet Access.

The move comes a week after AOL, a unit of AOL Time Warner Inc. (AOL), announced it was raising its monthly fee on unlimited service to $23.90 from $21.95 beginning in the July billing cycle.

Microsoft (MSFT) said Tuesday its nationwide campaign will offer three months of free Internet access as well as a $21.95-per-month




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