Microsoft to Test E-mail Text Ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Microsoft said next week it would begin testing the targeting of text ads to e-mail messages, the first step of what the company believes could be a rollout across several properties, including its blogs and instant messenger.

The initial test will be confined to some users of its Windows Live Mail desktop e-mail program. Like Google’s Gmail, Microsoft will scan e-mail messages for keywords that it matches to search ads. “Active Search” will provide a search box with a list of suggested search terms and results for the message’s keyword, including search ads.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in