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NEW YORK The growth in the online advertising market has caused Microsoft to look for more ways to capture the market and produce growth rates more similar to Google and Yahoo.
The introduction of ad-supported Internet services Windows Live and Office Live are part of a broader effort to build a bigger presence in the online ad market, where Microsoft’s MSN badly trails Yahoo and Google. In its latest quarter, Microsoft’s display advertising revenue grew about 20 percent from the same period a year ago.
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