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NEW YORK Microsoft plans to spend $500 million in the next year to market a raft of new business products.
Interpublic Group’s McCann Erickson in San Francisco created the “People-Ready” campaign, which targets business decision makers ranging from department heads to CEOs, with a message that Microsoft technology can help them get their employees to succeed. Rather than focus on specific items, ads look to focus on the empowerment Microsoft products can give workers to achieve business goals.
“This
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