Microsoft Maps Out Virtual Ad Medium

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NEW YORK Three-dimensional mapping technology has advanced to provide an increasingly realistic virtual view of the urban landscape. Now it will become even more lifelike with the addition of billboards.

Microsoft is adding advertiser messages to the cityscape as users zip through its new Virtual Earth 3D technology that combines photo images and modeling to create realistic representations of cities. Microsoft is making Virtual Earth 3D part of its Live Search offering.

Nissan, 20th Century Fox, Zip Realty and John L.



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