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Taking a sharper aim at rivals Palm and Handspring than in the past, Microsoft said it will launch on Thursday its largest-yet campaign for its Pocket PC operating system for handhelds under the theme “Software matters.”
The move coincides with the retail release of handhelds from Compaq, Hewlett-Packard, Toshiba and others based on Microsoft’s Pocket PC 2002, its latest upgrade to the OS, formerly known as Windows CE.
The print campaign, via McCann-Erickson, San Francisco, takes a “Pepsi Challenge” approach, comparing Pocket PC 2002 to Palm’s OS on applications like handwriting recognition, word processing and Internet surfing.
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