Microsoft Launches Marketing Program

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BOSTON–Microsoft today introduced the MSN Advantage Marketing Program, an overarching effort that targets large global companies and brand-building agencies.

Microsoft said it is initially investing $100 million in the program.

The effort from the Redmond, Wash.-based software giant is two-pronged, targeting both Fortune 500 companies investing more than $20 million a year in marketing MSN solutions as well as advertising agencies and other brand-building companies.

The client-focused initiative is dubbed Premier6 Partners. The “six” refers to “performance,” “portfolio,” “platform,” “profile,” “products” and “presence,” all of which Microsoft will seek to enhance in marketing terms for client companies worldwide through MSN branded media and a suite of “next generation ad products” to be rolled out through the year.

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