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A few months after breaking an interna tional effort for its MSN Explorer browser, Microsoft this week said it kicks off its largest campaign to date: a $250 million push for all of its software products.
The work, targeting IT professionals and businesses, will be supported by about half the Redmond, Wash., client’s annual worldwide ad budget. Four 30-second TV spots, from McCann-Erickson/A&L in San Fran cisco, tout Microsoft’s software products—such as the Windows 2000 operating system—without referring to individual products.
One ad opens on an empty office.
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