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Microsoft embarks on a lighthearted search for the meaning of “friendship” to launch its long-awaited Kin touch-screen smartphone. The device (which had been code-named “Pink”) lets users pool various social media streams so that feeds from their closest friends rise to the top. Rosa Salazar, a 24-year-old aspiring comedian from Brooklyn, N.Y., is the focus of TV and Web spots as she journeys far and wide to interact with some of her 700 Facebook contacts.
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