Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DETROIT – The State of Michigan has used the slogan ‘YES M!CH!GAN’ since the mid 1980s. Now it is looking for new one, perhaps. Marcie Brogan, managing partner of Brogan & Partners, which handles the state’s travel and tourism account, said the state has asked the agency to evaluate the effectiveness of the slogan. Brogan said her response was to open it up to a contest among Michigan advertising and pr agencies to come up with a new slogan to focus-group test against the current line.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in