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You can have a beer even if your life is all about fitness. That's the message of Michelob Ultra's Super Bowl 2016 spot, from Training Day director Antoine Fuqua, which leans hard into the beer's low carb, low calorie selling point.
The 30-second spot, from FCB in Chicago, landed Anheuser Busch's coveted A1 ad slot during the Big Game, meaning it will be the first ad to run after kickoff. The brand, according to A-B InBev, is the fastest growing beer brand in the country, and the company is looking to use the Super Bowl to boost its profile even further.
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