Michelob Ultra Celebrates the Fitness Community With the Cheers Theme Song in Super Bowl Spot

Sweaty, but inspiring stuff from FCB

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It’s easier to stay true to your work out regimen when you’re held accountable by a friend. It’s even easier when you know there’s a reward at the end. At least, that’s the tale of Michelob Ultra’s Super Bowl spot—a sweaty ode to the fitness community where the post-work out treat is always a Michelob Ultra.

The Anheuser-Busch brand has released a 60-second extended version of the spot, which uses Cheers’ iconic theme song, “Where Everybody Knows Your Name,” to help sell the community-focused ad.

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