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NEW YORK — Michelin has selected Jones Lundin Beals in Chicago to handle the review for its estimated $35 million U.S. advertising account.
The account, handled by DDB Worldwide New York for 17 years, was put in review last month after a disagreement about brand strategy between the agency and the Greenville, S.C.-based client [Adweek, Feb. 19].
DDB won numerous advertising awards for its work on the Michelin brand. The shop highlighted the tires’ safety feature by using a baby in much of the print and TV ads.
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