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NEW YORK Michelin North America has selected WPP Group’s MediaCom as its media planning and buying agency for all its product lines and brands, the client has confirmed.
The other two contenders in the pitch were WPP’s MindShare and Mediaedge:cia.
In the U.S., the largest piece of the assignment, Michelin, spent about $65 million on ads in 2006, according to Nielsen Monitor-Plus. Overall, the company spends approximately $100 million annually in North American media, per sources.
MediaCom
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