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Only the charismatic Michelin Man could get a bunch of jaded ad folk to cheer and clap and act enthused. Of course, it doesn’t hurt that he’s the client.
Several hundred Campbell-Ewald Advertising employees gathered in the Warren, Mich., agency’s lobby recently to hold a mock political rally for Biben dum, the Michelin Man. He’s running for “Mayor of Mobility,” and pulling a John McCain with a “whistle-stop bus tour” that hits 11 states and 16 cities in nine days.
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