Michael Phelps Set for Subway TV Ad Debut

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON Olympic swimmer Michael Phelps makes his Subway TV ad debut — joined by the chain’s longtime pitchman Jared Fogle — in a new commercial slated to break during prime-time programming July 5. MMB, an independent shop in Boston, crafted the spot.

That ad, titled “Be Yourself,” is designed to play up how easy it is to personalize sandwiches at Subway and provides a humorous contrast between the lifestyles of its two stars, the client said.

Phelps lost his Kellogg’s endorsement deal in the wake of the furor following the publication of an embarrassing photo of the star taking a bong hit at a party.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in