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Crispin Porter + Bo-gusky’s advertising campaign for the Homeless Voice newspaper substitutes irony and edginess for familiar stereotypes.
Ads in the Miami shop’s upcoming print and outdoor subscription effort range from quirky (“Find out what all the cool homeless people are doing this weekend”) and humorous (“Don’t go looking for the real estate section”) to in-your-face (“It comes right to your home. Lucky bastard”).
“We didn’t want homeless people to come across as victims,” said CP+B associate creative director Ari Merkin.
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