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With a goal of creating a network of local agencies to provide a broad scope of specialized marketing services, Multi-Media Holdings Inc. has acquired Baldwin & Stone.
Washington, D.C.-based MHI, with more than 20 creative and production divisions, recently acquired Atlanta-area marketing and advertising agencies Folio Z and Pollak Levitt & Partners. MHI’s clients include Oracle, America Online, IBM and Compaq.
Baldwin & Stone in Cambridge, Mass., while retaining its name and management structure, becomes a wholly owned unit of MHI.
With 1999 revenue of $3 million and 28 employees, Baldwin & Stone fits MHI’s model of acquiring “really small but award-winning, best-of-class agencies” and putting them under one roof, said Geoff Littlehale, MHI director of communications.
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