MGM's First Ad Following the Las Vegas Shootings Draws Swift Criticism on Social

The brand changed the tone of its original campaign

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

MGM Resorts International has released a new ad following the deadly mass shooting in Las Vegas 18 days ago. The 30-second spot, “Together We Shine,” debuted during opening night of the 2017-2018 NBA season and has immediately drawn criticism on social media.

MGM originally released its first brand campaign, “Welcome to the Show,” on Sept. 15, with the intention of celebrating the glitz, glamour and entertainment that it provides guests from all over the world. In the television ad, the brand promised to “blow the mind of all mankind.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in