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BOSTON Margeotes Fertitta Powell said it has won Mike’s Hard Lemonade following a review.
The client spent slightly less than $15 million on ads last year, per Nielsen Monitor-Plus.
New York-based MFP, a unit of MDC Partners, succeeds Interpublic Group’s McCann Erickson in San Francisco on the brand. MFP bested McCann and independent Butler, Shine, Stern & Partners in Sausalito, Calif., in the review’s final round, per sources.
Michael Kantrow, CEO of MFP, said, “This is a unique and iconic brand.
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