MFP Hires Creative, Account Personnel

NEW YORK Chris Bradley, a former creative director on the Volkswagen account at Arnold, has joined Margeotes Fertitta Powell here in the same position, the agency said.

Bradley, 37, who is charged with integrating all nontraditional marketing efforts for the MDC Partners agency, reports to executive creative director Neil Powell.

Bradley worked at the Boston headquarters of Arnold for five years, where he was responsible for integrating online, promotional, direct mail, dealership environments and collateral materials on the VW account. That business has since moved to MDC-owned Crispin Porter + Bogusky in Miami.

In addition, MFP has added Chauncey Zalkin, 30, as creative senior strategist. Zalkin was most recently a senior account planner at CP+B, working on the American Legacy Foundation anti-tobacco, among others.

Adam Kennedy and Brandon Rochon, both 26, have also joined the MFP creative staff following their studies at Creative Circus in Atlanta.

On the account side, Edward Hogikyan, 47, has been hired as group account director on SunCom after being a luxury and fashion consultant. Dan Kohler, 33, has come aboard as account director on Perry Ellis after working on AIG SunAmerica at Deutsch/LA in Marina del Rey, Calif.