By Ellen Rooney Martin
CHICAGO–Meyocks & Priebe Advertising, West Des Moines, Iowa, has been assigned the $5-7 million AgriBank/Farm Credit Services account.
The agency will handle strategic marketing and communications for the $18.5 billion financial services provider, serving farmers, ranchers, agribusiness and rural homeowners in 11 states, according to Ted Priebe, agency president. AgriBank provides funding and support services to 30 Farm Credit Services associations in Arkansas, Illinois, Indiana, Kentucky, Michigan, Minnesota, Missouri, North Dakota, Ohio, Tennessee and Wisconsin.
Meyocks & Priebe was awarded the account after a review that included finalists Colle & McVoy, Miller Meester and incumbent Foley Sackett, all of Minneapolis.
Meyocks & Priebe was a late entrant into the review, having heard about it through a rumor mill, according to Priebe. ‘We had never met them before the pitch,’ Priebe said. The agency was the first to present during the four-month process.
The agency said it will open an office in Madison, Wis., this summer to help service the new AgriBank account as well as existing clients, Priebe said. Executive vice president Ken Benkstein will head the office.
The agency’s Minneapolis outpost is also poised for growth this year. Started as a creative service office with one employee two years ago, it will add seven more employees this year to bring total staffing to 14, Priebe said.
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