Meyer & Wallis Has Flex Appeal

CHICAGO National upholstered furniture manufacturer Flexsteel Industries named Meyer & Wallis its lead agency today.

The Milwaukee shop will work on a national consumer campaign for Flexsteel’s residential seating division, an agency representative said. The campaign may include print advertising and dealer support. The agency will also handle media planning.

The agency bested undisclosed shops in Des Moines, Iowa, Chicago and Milwaukee, the representative said.

Billings were not disclosed. The Dubuque, Iowa, company spent $1.3 million on media through the first 10 months of 2002, according to CMR.

Flexsteel is a $280 million business, with more than 1,200 retailers nationwide.