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DALLAS-The Mexico Ministry of Tourism is preparing to launch a mandatory review of its estimated $10 million advertising account, currently handled by the Mexico City office of Noble/D’Arcy Masius Benton & Bowles.
Carlos Hernandez, director of promotions for the ministry, is expected to formally launch the review in October, although undisclosed shops in Texas and California are already gearing up for the process, sources said. Hernandez could not be reached at press time.
A timetable has not been established for the review, but sources expect the ministry to issue a request for bids next month and select an agency in December.
Noble was initially awarded the account contract, which runs for two years, in 1995.
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