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NEW YORK Following an unexpected U.S. rush on Reebok-branded team jerseys in August, the sports apparel maker today breaks an outdoor campaign featuring the Mexican soccer team that sparked across-the-border interest.
In early August, Reebok launched the official Reebok-Chivas game jersey in Mexico, where the championship-winning team’s uniform tops proved predictably popular, said Jorge A. Dionne, Reebok’s director of Latin American marketing.
“What surprised us however was the U.S. reaction to the jersey launch in Mexico,” Dionne added.
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