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DALLAS Blue Bell Creameries breaks the last television commercial conceived by veteran creative director Lyle Metzdorf on April 7.
Metzdorf, who created advertising for Brenham, Texas-based Blue Bell for over 30 years, was killed in a sailboat fire last February in Charleston, S.C.
Blue Bell said it will create its future ads in-house.
“Can’t Get It” is based on the idea that because Blue Bell is so good, people outside the company’s 13-state market have it specially delivered.
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