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Trading on its experience in the medical sector, KPC/ Christopher Thomas has added advertising chores for the MetroWest Medical Center.
The client is a suburban healthcare system comprising Union Hospital of Framingham, Mass., and Leonard Morse Hospital, Natick, Mass. The Framingham-based client is owned by Tenet HealthSystem.
The Boston shop won the business after a review of undisclosed agencies, according to KPC/Christopher Thomas president Leo Rice. Previously, the MetroWest account was handled by various small shops on a project basis, a client representative said.
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