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Agencies for the most part are taking a wait-and-see attitude toward the Boston Metro, a free alternative daily newspaper that made its debut last week.
The paper’s parent, Metro International of Stockholm, Sweden, operates 19 papers in 14 countries—mainly in Europe. The Metro brand launched domestically last year in Philadelphia. Local circulation is about 175,000, ranking Metro behind perennial No. 1 The Boston Globe and the Boston Herald.
“It’s targeted toward the go-to-work crowd,” said Boston Metro publisher Russel Pergament, who was one of the founders of the region’s Tab newspapers in 1979.
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