Methodists Put Faith in Buntin

The Buntin Group has been named lead agency for the United Methodist Church.

Billings for the account, won in a review that included as many as11 agencies scattered across the country, will total $25 million over the next four years.

“We didn’t know who’d be crazy enough to want to brand a denomination,” said Rev. Steve Horswill-Johnston, executive director of United Methodist Communications, the church’s in-house marketing arm.

The Nashville, Tenn., shop’s campaign, which begins next year, will include print, broadcast, outdoor, interactive and “in-church” efforts.