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Meth Ad(dicts) May Go National
Venables, Bell & Partners in San Francisco has created an antidrug TV, print, radio and outdoor campaign for the Montana Meth Project that is full of grisly images—and now, there is interest in taking it national, the agency said. Directed by Tony Kaye, the spots show young people contemplating using meth for the first time and encountering future versions of their own worn, sickly, addicted selves. Radio spots feature real crystal meth addicts talking about how meth rotted their bodies and turned them to crime.
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