Metal and Glass

A hazy layer of machine-generated smoke fills the air of the Cobra Den nightclub as metal band Black Zebra entertains a throng of headbangers. Concertgoers take turns being passed around the mosh pit. As one stage diver leaps into the crowd, it parts and he lands with a thud on the floor.

Luckily, his hair stays intact and his internal liquids don’t leak out. An odd but important concern as Deutsch, New York, shoots another 15-second installment in Snapple’s $40 million “Real Experiences” campaign featuring personified Snapple bottles.

The commercial being produced on this one-day shoot is the seventh in the series, which launched in mid-April, and the first to be conceived by a Snapple fan as part of the company’s “What’s Your Story?” contest.