Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Metabolife, the marketer of diet supplements, plans to ramp up its TV and print advertising with its new agency, independent NYCA, director of marketing Guy Peters said last week. The Encinitas, Calif., shop won the San Diego client’s TV, print, outdoor and online business without a review. Metabolife has mostly advertised on radio, enlisting shops on a project basis. Spending on the account, which includes media, is estimated at $10 million.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in