Mervyn's Calls on Suissa Miller

$65 Mil. in Broadcast Creative Comes to L.A. Without a Review
LOS ANGELES–Looking to add some local flavor to its agency lineup, Mervyn’s California named Suissa Miller to handle creative duties on its estimated $65 million broadcast ad account without a review.
Oakland, Calif.-based Mervyn’s, a unit of Target Corp. in Minneapolis, operates 267 stores in 14 states, most of them west of the Mississippi. “We’re a West Coast-based company, and we wanted someone who understood that West Coast atmosphere,” said Frank Castiglione, senior vice president of marketing, about the decision to bring the Los Angeles shop on board.