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BOSTON Casual-dining chain Dave & Buster’s has tapped Omnicom’s Merkley + Partners in New York for creative chores following a review, according to Pile and Co., the consultancy that oversaw the process.
The client is based in Dallas and spends about $15 million annually in measured media, per Nielsen Monitor-Plus.
Independent agency Slingshot in Dallas handled the business for two years but did not participate in the review.
Other contenders were independent Doner in Southfield, Mich., Omnicom’s Energy BBDO in Chicago and Publicis Groupe’s Saatchi & Saatchi in New York.
Dave
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