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Agency to Break Ads to Dispel Myths About the Sport of Kings
NEW YORK – Merkley Newman Harty on Wednesday will break the inaugural ad campaign for the National Thoroughbred Racing Association that is intended to overcome the notion that horse racing lacks class.
“It’s a misconception that horse racing fans are low class and downscale,” said Steve Bowen, director of business development at Merkley here. “In fact, the six million or so people who go to the racetrack are an eclectic bunch.”
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