Merkley Rejoins Goodyear Review

CHICAGO Interpublic Group’s The Martin Agency has dropped out of the review for creative chores on Goodyear’s ad account, the client confirmed. Omnicom Group’s Merkley + Partners has been named to take that shop’s place.

The work in play is worth approximately $40 million.

The Richmond, Va., shop withdrew owing to a heavy new business schedule, which includes pitching for creative duties on BMW of North America’s $70-80 million account, according to a Goodyear representative.

In addition to Merkley (which had been cut in an earlier round), other agencies contending for the Akron, Ohio, company’s account are: IPG’s Carmichael Lynch in Minneapolis and McCann Erickson in Detroit; Publicis Groupe’s Publicis Worldwide and Saatchi & Saatchi, both New York; and Havas’ Euro RSCG in New York.

Company officials began visiting agencies this week, the rep confirmed. Consultant Jones Lundin Beals is conducting the review from its New York office.

The creative incumbent, Havas’ Arnold in Boston, is not defending. Media duties, at Havas’ Media Planning Group in New York, are not affected.