Merkley Names Davis for Client Services

NEW YORK Merkley + Partners said it has promoted Cynthia Davis, group account director on the agency’s Mercedes-Benz business, to the newly created position of director of client services.

In that role, she will manage the agency’s growing portfolio of clients, which also includes Arby’s, Ferraro Rocher and SBC Communications. Overall the shop claims $600 million in billings.

Davis, 37, who will continue to manage the Mercedes business, will oversee some 60 staffers in account services across the Omnicom Group agency, including its interactive and healthcare marketing units. Her tenure on Mercedes traces back eight years to Interpublic Group’s Lowe, which handled the account before it shifted to Merkley in May 1999.

The promotion “reflects and recognizes that she has the highest standards and great experience,” said agency CEO Alec Gellert, to whom Davis reports. “The agency has grown to the point where the department needed a head,” Gellert said.

This year the New York shop added Ferraro Rocher’s estimated $25 million creative account, $15 million in national creative duties on Arby’s and global creative duties on Glenfiddich, with billings of about $10-15 million. The agency also handled a project for Panasonic, a print campaign touting its Toughbook laptop computers.