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Startup Considered 7 Other N.Y. Contenders
NEW YORK–Merkley Newman Harty has been awarded the account of a new regional airline serving the Northeast, with tentative plans to launch next May.
The shop is getting in on the ground floor of the project and will be involved in naming the new carrier as well as developing its market positioning and advertising.
Billings were undisclosed, but one source involved in the review said the client indicated a total marketing budget of $100 million, with duties spanning from ad campaigns to ticket design.
Merkley prevailed in a review that included New York shops Black Ink, Cliff Freeman and Partners, Messner Vetere Berger McNamee Schmetterer/ Euro RSCG, Warwick Baker O’Neill, and Wieden & Kennedy.
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