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NEW YORK Starwood Hotels & Resorts has launched an online honeymoon registry in an effort to capture a larger share of the newlywed market, which is estimated at more than $4 billion annually in the U.S.
The e-registry was designed and developed by Merkley Interactive, which has also created an online marketing program running on WeddingChannel.com to support the initiative.
At the site (www.spghoneymoon.com), newlyweds-to-be can register for honeymoons at one of Starwood’s 740 St. Regis, Luxury Collection, Westin, W, Sheraton and Four Points by Sheraton hotels around the world.
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