Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When Andy Hirsch and Randy Saitta became executive creative directors of Merkley Newman Harty & Partners in 1999, they oversaw about a dozen creatives at the shop, which then had billings of roughly $275 million.
Running a department that size wasn’t a problem for three people. (Marty Orzio, also an ecd, left the agency in 2001.) The idea of additional tiers was moot. Each creative carried the title of art director or copywriter.
The New York shop now has nearly 30 creatives, and billings have risen to about $475 million.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in