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NEW YORK The animated character in Merkley + Partners Healthworks’ first work for Novartis’ Elidel skin medication is a bit Buzz Lightyear with a touch of Clark Kent, according to one of the creatives who conceived him.
The goal was to create a “superhero and college professor duality,” said creative director and copywriter Jonathan Isaacs.
The character, dubbed “Elidel Guy,” is featured in a 60-second spot and four print ads. The campaign broke late last month.
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