Merkle Creates New Position for Charchaflian

Merkle Direct Marketing has installed Pierre Charchaflian as vice president of client management services. In this newly developed position, he will be responsible for overseeing database marketing strategy and program execution for the Lanham, Md., shop’s catalog and retail accounts. Charchaflian has more than 10 years of marketing experience. Prior to joining Merkle, he co-founded DiaLogos, a Boston-based CRM consulting firm. Charchaflian also has served as a senior consultant for Lochridge and Co., also in Boston.