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Mering & Associates has launched an estimated $5 million national campaign for the California Division of Tourism that emphasizes not only the diversity of the Golden State, but the unique attitudes and lifestyles of its residents.
“We found, by talking to consumers, that they generally feel there is no other place like California in the U.S., or in the world,” said Valerie Vento, vice president of the Sacramento, Calif., agency. “And it’s the California attitude that really sets the state apart from other places.
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