Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Consultancy Seeks to Build Bridges Between Clients and Agencies
BOSTON–Meridian Technology Marketing may be the only communications consulting firm in the country looking to keep its tenure with clients as brief as possible.
“Six to nine months is our typical length of stay” for helping high-tech companies set up their marketing departments and fine-tune agency relationships, said Meridian vice president Gretchen Dock.
Formed five years ago by president Richard McGlinchey and sold late last year to Omnicom Group unit Brodeur Porter Novelli in Boston, 20-person Meridian blurs the line between ad agency, management consulting firm and in-house marketing department.
Working with startups and companies in various phases of transition, Meridian staff act as de facto marketing managers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in