Merging Identities

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Looking to boost their service offerings to more effectively compete in an increasingly difficult economy, IdentityOne and Furnace Labs have joined forces.

Tim Stevenson, founder of interactive design shop IdentityOne, wanted to add more technology components to his operations.

“We needed to increase our skill set [and] there were two ways to do it,” said Stevenson, president and CEO of Boston-based IdentityOne. “Either we could hire people or find a company with complimentary skill sets to us.”

Furnace Labs—which develops software that powers Web sites—has been absorbed into IdentityOne, creating a 20-person agency that retains the latter’s name.





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