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The compact nature of the state and continued consolidation among ad agencies has finally prompted the boards of two trade associations in Rhode Island to consider what some of its member companies have already done: merge.
The Rhode Island Advertising Club and the Women’s Advertising Club of Rhode Island sent letters and ballots to their members last week asking for a vote on the proposal.
Both clubs have seen membership numbers decline: RIAC has 110 members while WACRI has a membership of 80.
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