Merger Places Direct Agency On West Coast

BOSTON-Direct Results Group here has merged with Papsadore Direct, San Mateo, Calif., forming a 20-person, Boston-based agency that operates under the DRG moniker.
Jim Hackett and Phin Gay, who founded DRG in 1995 and had run the shop as equal partners, have joined with Frank Papsadore as equal partners in the new entity.
Hackett serves as president, chief executive officer and new business director. Gay is chief financial officer and client services director. Papsadore takes the title of chief operating officer and director of creative services.
Papsadore Direct’s background includes providing traditional direct marketing services-mail, advertising, events management-to high-tech clients such as Microsoft Corp.