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ATLANTA After Six has chosen Merge to develop a corporate image campaign, according to the agency.
The Atlanta shop said it was chosen following a review that included Adrenaline of Arlington, Va. Merge is charged with developing a new brand identity for the Athens, Ga., formalwear maker via advertising aimed at a young demographic.
Merge also said it would perform market research and create Web initiatives for the client. Ted Mayer, vice president of sales for After Six, said the goal of the campaign would be taking the company to “the next level.”
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