Meretricious Metrics, Our Ursine Enemies, Etc. takes

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Their principles waver on less-important issues, but Americans remain resolute in their opposition to the metric system. A Zogby America poll found 59 percent of adults preferring to keep the old English measures instead of adopting meters, liters and the rest of that Continental fiddle-faddle. Just 33 percent favored the switch. Anti-metric sentiment was nearly as strong among the 18-29-year-olds (60 percent opposed) as it was among those 65 and up (62 percent). Majorities of Republicans (69 percent) and Democrats (57 percent) rallied to theanti-metric standard, but opposition dipped to 48 percent among independents.

We’ll assume no humans were actually killed in the production of Banff Ice Vodka’s new ads (via Young & Rubicam in Toronto).

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