Meredith Interactive Taps Primedia’s Wiener

NEW YORK Meredith Interactive Media has hired Lauren J. Wiener as managing director of sales and marketing, the company said.

Wiener, who starts today, is charged with generating ad revenue and overseeing new-business development for Meredith Corp.’s online properties, including Web sites affiliated with Better Homes and Gardens (, Ladies’ Home Journal ( and American Baby ( She replaces Bobbie Halfin, who left in June to pursue other interests, a company representative said.

Wiener will report to Doug Olson, vp and general manager of Meredith Interactive Media, and will be based at the publishing company’s New York headquarters. She joins Meredith after about three years at Primedia, most recently as vp and gm of the Seventeen Internet Group, and before that as vp, gm of the American Baby Internet Group. From 1998 to 2000, she was senior director of business development for Spanish and Portuguese new-media company Starmedia Network.

Wiener also has served as director of business development for MTV Networks, a media consultant for the Boston Consulting Group and a business consultant for Monitor Co.